Resource Author Francisco R. Higueras
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If you run a small business or website, you know that finding new customers is your most challenging and important job. Every tool in your marketing toolbox has a use, but you may be overlooking one powerful tool that can attract new customers like no other: banner advertising.

Search engine marketing helps bring people to your website who know to search for you or your service. Email marketing brings those people back to your site for repeat visits. What are you overlooking? How to get new customers in the first place!

To accomplish that task, try these three easy tips to effectively use banner advertising for your small business:.

Myth: Banner advertising is just too expensive

Truth: Prices are at record lows

More websites have found banner advertising an effective way to support them and advertising networks (groups of websites that sell ads) have grown in popularity. What does this mean for you? It means banner advertising prices have fallen dramatically over the previous year, making it more accessible to smaller businesses.

So now, you can buy more ad space (and attract more new customers) for the same cost. Or, you can advertise on premium websites or ad networks you never thought you could – the ones that speak right to your customers.

Myth: Banner ads have too much wasted spend

Truth: You pay only for results

Many people believe this myth, but you can save money by taking advantage of a new trend that’s designed just for small businesses like yours.

It used to be that you paid a website a certain amount of money to show your ad a set number of times. But at the time you bought the banner ads, you didn’t know what the results would be: how many clicks will I get? How many people will visit my website?

While that’s still common and works for some advertisers, a new idea makes sure you only pay for performance. Some advertising networks are offering CPC (cost-per-click) pricing so you only pay when someone actually clicks on your banner ad. No wasted spend, just people visiting your website.

PPC ads are on the other hand several advantages that seem to dominate the idea of banner advertising. First of all, PPC is laser focused and helps bring far more targeted traffic than any banner ads campaign can ever bring. PPC therefore has the power to generate more ROI (Return on Investment) in many cases.

New customers are the lifeblood of your small business or website. Try using these tips in your next online marketing campaign to keep your phone ringing and sales growing.